Sandra Arruda has been active as a designer and entrepreneur in the world of furniture and interior design since 1986, when she founded PeÃ§a Ãnica MobÃlia, now a benchmark brand name in the development and consolidation of design culture in Brazil.
In 1988, she produced the innovatory event âDesfile de Moda e MÃ³velâ together with Jum Nakao, Bia Ocugne and other artists. A combination of fashion and furniture, the event foresaw the merger of several different areas of design, which has now become a reality.
The designer began to transfer her ideas to exclusive items which play a major role of the history of PeÃ§a Ãnica. In addition to being a part of the day-to-day life of a sophisticated and updated audience which appreciates style and comfort, her furniture began to attract the attention of the corporate market.
In the early 2000s, the Genius armchair, one of the brandÂ´s flagship products, was chosen to furnish the MÃ©lia hotel chain, and the 1950s coffee table was selected for all the branches of ItaÃº PersonnalitÃ© bank.
This was the time the Sao Paulo-based designer embarked on her long and highly successful venture in the corporate and hotel sectors. Her current portfolio features customers such as Nespresso, OctÃ¡vio CafÃ©, branches of Santander Van Gogh and Santander Select, HSBC, the Accor and Estanplaza groups, the Cultura bookstore chain, the Copacabana Palace hotel, among others.
As far as Sandra is concerned, contemporary design should combine creativity and aesthetics with the brandÂ´s basic values: comfort and personality.
âTaking design to the very limit also requires consideration in relation to quality and ergonomics. My research and experience enable me to design with technique and freedom in order to meet the requirements of each individual customer.â